Scope that used to take a quarter now ships in weeks.
Redefine is a lean engineering agency in Zagreb. We build the systems that cut overhead, put your data to work, and let a small team outrun a much bigger one — engineered and shipped in fixed 6-week sprints.
Selected work
A sim racing platform, the venue that runs on it, a bookstore rebuilt on a tight budget, and a 20,000-product furniture catalog. Every number below comes from the client's own systems.
See the projects →
Sound familiar?
If two or more of these are true, there is usually a sprint's worth of work with a return you can measure.
- Someone spends a full day a week fixing supplier files before anything can be published.
- Stock and prices disagree between the webshop, the POS, and the marketplace — and customers find out first.
- The same five customer questions get answered by hand, all day, every day.
- A report that decides purchasing is assembled manually and arrives two days late.
- One person knows how the process really works, and nothing moves while they are away.
- The off-the-shelf tool almost fits, and the gap is being covered by people.
What we take on
All services →Supplier feeds, SKU mapping, bulk updates, stock and price sync across channels.
20,000+products kept in sync with 15 supplier feeds, every day — Vstyle →Product data and catalog automation →Order intake and routing, fulfillment steps, exception alerts, dashboards.
+19.7%net sales, Apr–Aug year over year, after we rebuilt the shop and checkout — Knjižara UM →Order and operations automation →Webshop ↔ ERP ↔ POS, supplier and 3PL feeds, custom rules, full product builds.
1M+lines of code in the venue platform we built and run — PISTA →Integrations and custom builds →Support triage, order-status replies, lifecycle segmentation from live data.
5,600+subscribers on the self-hosted email platform we run — Knjižara UM →Customer communication automation →The economics of building software collapsed. With today's tooling, a lean team ships what recently took a department a quarter — if the scope is right. That's the entire bet behind Redefine: keep scope brutally small, ship in weeks, and let measured results decide what gets built next.
Speed is cheap now. Judgment isn't.
How we work
Full process, pricing, and FAQ →01
Audit and scope
One call plus system access. We pick a single high-friction process, baseline the effort, and lock a fixed scope with a price range before anything is built.
02
Build sprint
Four to six weeks of implementation against real data, with weekly checkpoints. Edge cases hardened, failures alerted, nothing silently broken.
03
Handoff and proof
Your team gets training, documentation, and ownership. The numbers decide whether we build the next thing — not a retainer.
Tell us the bottleneck. We'll tell you if it's worth building.
A 30-minute call, no obligation. You leave with a practical read on scope, timeline, and expected return — whether or not we work together.
30 min · no obligation